This research is concerned with the landscape of self-presentation and identity formation among young women in the United Arab Emirates (UAE) within the context of the highly popular social media platform, Instagram. As social networking sites (SNS) become integral to the daily lives of Emirati youth, this study explores the potential impact on their real selves and lives. The dominance of highly visual social media (HVSM), with Instagram at the forefront, underscores the significance of understanding how digital lives influence social interactions. The study's objectives include understanding how young women in the UAE present their identities on Instagram, identifying their communication preferences on the platform, and uncovering various impression management tactics employed. Despite Instagram's prevalence, scholarly attention to its influence in the Emirati context remains limited. This research aims to bridge this gap by employing mixed qualitative research methods, using face-to-face semi-structured interviews and observation of the online posts and activities of the participants. The study utilizes Goffman's dramaturgical theory to shape its conceptual language. The researcher interviewed a sample of 11 young women aged between 18 and 30 years residing in the UAE. The analysis delves into themes such as online identity, impression management, the ideal self, digital authenticity, and an imagined audience. The research reveals that the way young women present themselves online is incredibly varied and influenced by factors like culture, interests, and their desired image. Understanding this diversity is crucial because it encourages authenticity and confidence in navigating the complex landscape of social media. It highlights the need to strike a balance between projecting an appealing image and staying true to oneself, which is a valuable lesson for all users. The study demonstrates that while social and digital media platforms may play a role in "empowering" Arab women, women tend to set the